THE NILOAK POTTERY OF BENTON
BEGINNINGS
The presence of several utilitarian potteries in the 1890s indicated that
stoneware was the chief industry in Benton. Charles Dean "Bullet" Hyten, a
second-generation Arkansas potter, grew up in the world of jug and crockery
manufacturing, spending his childhood days around Benton's many pottery
shops. By 1897, Hyten, along with his brothers, operated a family business
known as Hyten Bros. Pottery. By 1904, Hyten had sole ownership of the
company. Now known as Eagle Pottery, this became the "largest pottery ware
business" in the Benton area.
In 1909, former Ouachita Pottery employee Arthur Dovey came to Benton to
help Hyten develop a new pottery operation. Whether inspired to create
artistic wares, or desiring to keep his business solvent as he faced
decreasing demand for his utilitarian wares, Hyten established a
professional relationship with Dovey to initiate a new type of art pottery
that had no rival in the world.
While Dovey contributed technical and artistic abilities, especially his
knowledge of throwing swirl, Hyten utilized his local business connections
"to establish a plant for the manufacture of art pottery." This was the
ideal partnership of industry and tradition to create art. Eagle Pottery
began production in January 1910. Within two months they had a popular new
product known as Niloak, which is kaolin (a high-grade clay) spelled
backward.
As a result of the large stoneware industry in Benton, Hyten had a large
supply of skilled workers already in the area. Over twenty persons were
identified as clay-workers. Some of the people who worked (or likely worked)
at the company included: George E. Wilbur, Alfred E. Wilbur, J. E. Johnson,
J. Rowland, Colonel McNeil and his sons Romine and Joshua, Charles Glass,
Matt C. Carlton, Aliva Carlton, Fred Johnson, Paul Hyten, and Frank I. Long.
These clay-workers contributed greatly to the development of the swirl
concept early on, but also helped set the foundation that Niloak built upon
for the next 40 years.
EXTERIOR GLAZE
The rarest Missionware items still in existence have an exterior glaze and
were probably Niloak Pottery's nod to Rookwood Pottery's popular "Standard"
glaze. This decorative technique consisted of slip-painted effects protected
by a glossy exterior glaze. Therefore Niloak's "Standard" glaze like
Missionware, was typical of the art pottery commercially produced at
Rookwood. It is possible that Dovey, knowledgeable about Rookwood's glaze,
sought to create a similar look to compete with Rookwood. Competition is
also evident in the Niloak Company references where they boasted of hiring
former Rookwood employees.
Long thought to be experimental, fewer than a dozen exterior glazed pieces
are known to exist. Production was extremely limited. Historians do not know
whether the halt in production resulted from the product's poor market
record, or because the exterior glaze darkened and obscured the color
swirls, leaving little aesthetic value to the product. Since matte finishes
were popular with buyers from 1900 on, Niloak probably saw the unglazed
satin-like exterior as a more marketable line and stopped production of
exterior glazes.
Missionware was first offered for sale at the Bush Drug and Jewelry
Company of Benton; it quickly became popular. Hyten established a business
relationship with Frederick W. Sanders, who operated Sanders & Company and
traded in glassware, china, and pottery. By 1910, the relationship had grown
and Sanders & Company distributed Niloak pottery outside of Benton.
While Hyten often promoted the notion the clay colors were natural, this
was advertising hype gradually accepted as fact. The actual use of naturally
colored clays was limited; if used at all, this process occurred in
Missionware's earliest pieces and only with cream, gray, and brown colors.
The "process of coloring and mixing the clay [was] the secret of the
manufacturer," but the Missionware patent stated that cobalt, ferric, and
chromic oxides were introduced to create the popular blue, red, and gray
colors.
ART CONCEPT
Missionware was different from typical American art pottery. The company
used colored clays, mixed and thrown together, to make art objects. The
Missionware designation came from the 1913 Clay-Worker, which noted that
Niloak Pottery was "real art, according to the laws of nature . . . ," with
"lasting merit." Its "decorative ornaments are ingrain[ed] through the
entire thickness of the article . . . ." The publication suggested that
other art potteries' decorations were shallow surface effects.
Niloak Pottery workers incorporated colored clays into one piece-a
difficult task due to each color's different shrinking, drying and firing
rates. Missionware's surface designs provided grace to classically-shaped
vessels, thereby earning the Arts and Crafts connotation and the Missionware
label. Artistic effects included using one color, shades of one color, and
two colors to create a pleasing appearance. With clean lines and simple,
classical shapes, Niloak's Missionware not only defines Arkansas art
pottery, but it provides a rare but successful variant to the more widely
accepted notions of American art pottery.
After 1910, the Missionware line became much more standardized. Color
schemes were limited, and repeated use of brown, gray, blue, red, and white
together became the norm. New and redesigned shapes quickly became
manufacturing standards. As the pottery grew in popularity, the company
moved toward complete industrialization. Niloak Pottery discarded
individuality and artistic expression as they sought to meet the increasing
demands of 1920s consumers. Unfortunately, these steps standardized
Missionware manufacture, thus ending the line's concept as true art pottery.
Throughout the 1920s, Niloak concentrated on marketing their pieces to
larger department stores and art shops coast to coast. Hyten, with total
faith in the Missionware line, mortgaged his assets and built the company's
Military Road showroom in 1929. The onset of the Great Depression caused
serious economic trouble, causing Missionware sales to fall. Determined to
continue producing true art pottery, Hyten began to manufacture cheaper
ceramics to remain in business. This new line was known as Hywood Art
Pottery.
HYWOOD ART POTTERY
In 1931, ceramist Stoin M. Stoin, a Bulgarian and former employee of
Zanesville, Ohio's Weller Pottery, and Rudolph "Rudy" Ganz, a skilled
sculptor and mold maker from Baden, Germany, were hired to create Hywood Art
Pottery. Stoin developed the Hywood line, since he knew the traditional art
pottery methodologies. Comparisons of Hywood Art Pottery and Weller Pottery
catalogs show that both companies used similar shapes, mostly hand-thrown,
and similar glazes. Hywood production began in 1931 and lasted until early
1932, when Stoin left the company.
In May 1932, Hyten, with help from Paul Cox, the former Ouachita Pottery
employee, hired Howard S. Lewis to develop new glazes for a new pottery
line, which was named Hywood by Niloak in an attempt to connect the Hywood
line to the well-known Niloak name. For both Hywood lines, glazes included
mottles, drips and oversprays. Some glaze names carried over from Hywood Art
Pottery to the Hywood by Niloak lines, resulting in the creation of Ozark
Dawn I and Peacock Blue I by Stoin, and Ozark Dawn II and Peacock Blue II by
Lewis. Lewis also developed other glazes for Hywood, including Ozark Blue,
Maroon, Ivory, and Green and Tan Matte.
In a renewed effort to cut costs and increase production, Ganz quickly
completed nearly two hundred mold designs for the Hywood by Niloak line.
Despite these modernization efforts, the pottery did not lose all elements
of individual artistry, as the Modernistic (or Art Moderne) movement soon
brought Art Deco and Streamline influences to Niloak Pottery. The company
permanently ceased art pottery manufacturing in the mid-1930s to concentrate
on making inexpensive, mass-produced pottery and novelty wares for gift and
tourist shops.
During World War II, Niloak Pottery production was limited due to material
shortages, although military contracts enabled the company to manufacture
ceramic mugs and clay pigeons for training anti-aircraft gunners. After the
war, the company resumed castware manufacture, but sales faltered toward the
end of 1946. Winburn Tile Company, then a branch of the Mosaic Tile Company
of Zanesville, Ohio, was created in 1947 from the remains of the Niloak
Pottery Company. Winburn Tile, with a history of over 110 years in ceramic
manufacturing, continues as a viable tile manufacturing business in Arkansas
today.
Copyright David Edwin Gifford 2007