Experienced sales and marketing professional in the computer industry with a proven track record in business development, sales, marketing and product development seeks a new avenue to exploit his talents.  The ideal position would  include the opportunity to use sales and marketing skills and my technical background to help manage the growth of a dynamic organization.

Responsible for sales and marketing in the reseller channel.  Expertise includes selling to National/International distributors, resellers and corporate accounts. Developed sales strategies including evaluating new sales and marketing opportunities, vertical markets, and strategic partners.

·  Established distribution and VAR network in Canada and US.  Managed sales team responsible for recruiting, managing and supporting VAR and National Integrators.

·  Implemented an 8 city VAR seminar series that reached over 400 resellers and produced 50 premier resellers.  Worked closely with premiere resellers on targeting sales opportunities.

·  Developed lead generation programs that included vertical market trade shows and mailings.  Presented our product in corporate demonstrations and worked with resellers to maximize opportunites and insure prompt closing.

Responsible for National/International distributors and major reseller accounts.  Established distribution and reseller accounts in the UK.  Provided sales forecasts to management and set sales/revenue expectations accounting for 50% of all revenues.

·  Designed and implemented channel marketing strategies, sales promotions, preferred reseller program, and assisted in the development of collateral materials and packaging.

·  Built relationships with distributors, retailers, corporate resellers and VARs (Ingram, Merisel, Egghead, CompUSA, Computer City, Software Spectrum, etc.)

·  Assisted executive management (President, VP of Development, Dir. of Marketing, VP of Sales and Product Managers) with strategic planning including new and existing product development, analyzing market trends, pricing, competitors sales, forecasts, sales and marketing programs.

Managed national US distributors and directed national resellers.  Developed a strategic marketing plan, launched several new products, forecasted sales, managed national reseller account representatives and a $500,000 annual marketing budget.  Reduced channel expenses by defining expectations and incrementally setting goals, and creating benchmarks to determine effective marketing programs.

·  Maximized sales by designing and implementing channel marketing strategies, sales promotions, reseller training tours and collateral materials for sales representatives.  Resulted in increased reseller sell-through an average of 140%.

·  Worked closely with OEM sales in developing both hard and soft bundles for reseller channel.  Collaborated on direct mail programs, marketing promotions, and advertising.

·  Assisted product management in developing new product sales forecasts, marketing programs, product naming, packaging, and product positioning.

Achieved 170% of sales goal. Responsible for national reseller program that would recruit resellers to stock and evangelize Polaris PackRat. Developed and managed reseller / VAR program designed to educate and expand the reseller channel.  Handled overflow corporate accounts.  Conducted presentations for national trade shows user groups, press, corporate accounts, and reseller sales representatives.

Maintained and managed relationships with over 100 resellers in San Diego and Orange County.  Rolled out national sales campaigns.  Conducted sales training on both PC and Macintosh products. Coordinated regional shows and demonstrated to user groups and end users.  Member of an advisory committee that redefined the functions of the field sale representatives and recommended the tools required to implement the job.

Worked with corporate accounts to develop PC and Macintosh solutions. Installed, trained and provided on-going support. Assisted various PC manufacturers and resellers with demonstrations, public seminars, and training.