The Man





					The BoxBuster "So… are you a producer, a director, a writer, a musician, or an animator?" he asked as he reviewed his form full of little square checkboxes. "I'm a middle linebacker." I replied. His puzzled eyes leapt up from the paper and looked intently at me. "I'm the guy who knows enough about the game to call the defensive plays." I continued. "I'm quick, and flexible enough to react well against the run. I may not have the full size of a defensive lineman, but I can blitz through the line when required. I may not have the top speed of a defensive back but I can certainly drop back and cover my zone against the pass. I go where I’m needed, hit 'em hard, and get the job done." He paused a moment. I could see his brain processing, analyzing the metaphor and then applying it to his own needs. Then his face broke into a big grin. "We sure could use someone like you!" he said as he looked back down at the form. I watched him cross out all of the little checkboxes and draw a circle. He wrote my name beside it.

I design communication. My career has revolved around organizing information into specifically targeted messages and delivering those messages to their intended audience. Sometimes I’ve worked by myself and sometimes I've led a team. Regardless, success has always been dependant on the ability to design and produce communication that is effective. Although my career started out focusing on content development, it's progressed to the actual production of all aspects of digital media. I've run public relations for a US Navy fighter squadron (as well as flying the jets). I've managed the training programs for a 2,500 man aircraft carrier. I've written and designed brochures and other print materials. I've organized and built web sites and interactive media for multi-million dollar corporations. I've composed, recorded and produced musical pieces and radio spots. I've written, directed and edited TV commercials, marketing materials and training videos. I've animated 3D and motion graphics for everything from interactive CD's to web sites to video and TV spots. No one can do everything well. I’ve got strengths and limitations just like everyone else. However, the breadth of experience I have gives me one tremendous advantage over a single-discipline specialist. My understanding of "the whole" enables me to be the one who can put it all together and make it flow.

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