Linda Gassmann
Charlotte , NC 28210
704.562.4611 cell
lindagnc@hotmail.com

BUSINESS PROFILE

Accomplished, results-driven Marketing Communications Professional who is profit and performance-oriented. Highly organized team player, skilled at building business relationships at all levels, both outside and within an organization. Resourceful problem solver able to develop innovative solutions. Excellent communication, people, and writing skills. Energetic, creative, self-motivated and dedicated in pursuing and reaching goals and objectives. Enjoys accepting new and different challenges, solving difficult problems, and reaching desired results. Adjusts to change easily by creating new and more effective ways to reach goals and objectives.

AREAS OF EXPERTISE

ACCOMPLISHMENTS

•  Secured a Graphic Design certificate from Parsons School of Design, NY, then ran a freelance Graphic Design business in New York City for 7+ years. (LG Design Consulting)

•  Successfully organized, coordinated and managed national sales meetings and trade shows at hotels and convention centers; coordinated travel arrangements and shipping logistics for national sales appointments, sales meetings and trade shows. (BantamDoubledayDell, Workman Publishing, Charlesbridge Publishing)

•  Moved to New York City (from Boston ), completed summer certificate program at NYU in Book Publishing and secured a marketing management job (BantamDoubledayDell)

•  Managed 35 national book publishing sales representatives (including their educational workshops, author tours, and national sales conferences). (Charlesbridge Publishing)

•  Managed Public Relations and Advertising function for large historic Boston hotel and its three restaurants (including design and copywriting of radio ads, flyers, direct mail pieces, managing clippings, coordinated restaurant promotional events, wrote press releases and promoted to national and local media outlets) and successfully brought advertising function in-house. (Omni Parker House Hotel)

•  Managed over 80 regional (NE) recruitment advertising accounts and coordinated their ads with their local newspapers. (JWG Advertising)

•  Purchased network TV time for two national consumer accounts (Hyundai and Magnavox) assisting with their advertising efforts. (BackerSpielvogelBates)

•  Coordinated marketing and promotion for national McDonald's franchises ensuring compliance with overall company standards. (Lawrence, Charles, Free & Lawson)

•  Residential real estate consultation to local and national clients of extremely diverse backgrounds; manage transactions averaging over $2 million total annual sales; design and implement systems to coordinate transactions to successful on-time closings; negotiate best terms on clients' behalf; marketing of properties to other agents and to the public via internet, direct mail and personal promotion; lead generation and conversion. (Wilkinson & Associates, RE/MAX Executive Realty, Keller Williams)

PROFESSIONAL EXPERIENCE

2003-Present, Residential Broker/Realtor, Graphic Designer/Art Director

Wilkinson & Associates Real Estate, Charlotte , NC

RE/ MAX Executive Realty, Charlotte , NC

Keller Williams Realty, Charlotte , NC

1997-2002, Art Direction/Graphic Design

LG Design Consulting New York , NY

1995-1997, Marketing/Sales Management

Workman Publishing New York , NY

1993-1995, Marketing/Sales Management

BantamDoubledayDell New York , NY

1992-1993, Marketing/Sales Management

Charlesbridge Publishing Watertown , MA

1991-1992, Public Relations/Advertising Manager

Omni Parker House Hotel Boston , MA

1988-1991, Account Executive/Assistant Media Buyer

JWG Advertising Boston , MA

BackerSpielvogelBates New York , NY

Lawrence, Charles, Free & Lawson New York , NY

EDUCATION

University of Massachusetts Amherst , MA

B.B.A. Marketing; Psychology Minor; Cum Laude

New York University New York , NY

Certificate in Book & Magazine Publishing

Parsons School of Design New York , NY

Certificate in Graphic Design

Allen Tate Real Estate School Charlotte , NC

N.C. Salesperson License

Mingle School of Real Estate Charlotte , NC

N.C. Broker License

SOFTWARE SKILLS

MSWord, Excel, MSPublisher, Powerpoint, Outlook, QuarkXPress, Photoshop, Illustrator,
basic HTML, Flash, Dreamweaver & Fireworks