Research Methodologies

MCS's data collection methods include, but are not limited to:

Conventional focus groups

Focus groups by phone

Focus groups by video conference

Online focus groups

Triads

Dyads

One-on-one interviews

CATI phone interviews

In-home interviews

Intercept surveys

Mail surveys

On-line surveys

The study designs we provide include:

Advertisement and brand image evaluation

Customer profiling

Food taste tests

Needs assessment

Package testing

Pricing

Product name and concept development

Tracking studies