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Leigh Barbour
 
 
 
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Why should you market to libraries?

I'm asked over and over why writers should try to get their books into libraries. Many authors assume it's a lose-lose situation since people can read your book for free.

Well, I'd like to give you some reasons why writers should consider marketing their books to libraries:

  • Author recognition - most people are reluctant to spend their hard-earned money on a book written by an author they don't know. This is an excellent way to become one of the authors readers would be willing to spend money on.

  • Tons of libraries - don't underestimate how many libraries are out there. I don't know the total number the U.S. has, but look at this website. Click on each state and see how many libraries there are. (You'll run out of fingers very quickly.)

    We're talking about sheer volume here and from my experience, most libraries order anywhere between five and ten copies of your book. Imagine getting every library in Indiana to order your book? Then Virginia?... We're talking about thousands.

  • Not just the U.S. - Remember, there's Canada (check out the number of libraries), Australia, and the U.K. And, in the U.K. the author makes a certain amount each time the book is checked out. Not bad, huh?
So, how do you market to libraries?
Of course anybody can go to their local library and request they order copies of your book and they may even request that you do a book reading there, but how many books will you sell doing that? My guess is: Not very many.

I'm suggesting that you market on a national scale. And, remember, the people you would be selling to aren't the readers per se, but the librarians. They're the ones who make many of the decisions about what should be stocked in their library.

And now I'm giving away a little secret here. Remember the link I gave you earlier? Well, this little website is worth its weight in gold.

publiclibraries.com has the name, address, email address, and website of all of the libraries in the U.S. With these contacts, you can mail out flyers and send e-mails directly to the librarians.


UPDATE: I've been hearing from other authors that the best way to get your book into a library is to talk to the librarian. So, use those phone numbers. They're on the web page also!
Ingram's and Baker & Taylor
I must alert you to one issue of selling to libraries. Your average library in the U.S. (I believe the U.K. libraries deal with Bertram's.) will only purchase your book from either Ingram's or Baker & Taylor. So, you need to make sure your book is listed with them. Hopefully your publisher will already have taken care of that.

So, good luck marketing to libraries.

If you have any questions, or would like me to add something to this article, write me at: Leigh_Barbour@yahoo.com.

 
 
 
Libraries are changing
You may think that libraries only have hardcopy books. Well, think again.

Now there's NetLibrary that has downloadable e-books and some audio books.

Just go to your local library's website and you'll probably find out they have an account with NetLibrary also.

If your publisher has a relationship with NetLibrary, your book could be read by people all over the world.